Moolanomy
“I think the underlying theory of this tool is very powerful. It has many
valuable financial management concepts… I think SmartyPig definitely has
a good concept going here.”
www.moolanomy.com
Rotor Blog
“You just got to love the uber cool design of SmartyPig. And the cutesy pig logo on the
banner is definitely a winner. Who would have thought that saving some of your hard earn money
could be easy, fun and social? Before I begin this post, let me just give a well deserve hats off
to whoever thought of coming up with SmartyPig.”
www.rotorblog.com
We’re In Debt
“We decided to try out SmartyPig, primarily because the 4.3% APY rate is
pretty good in these tough times. Creating a savings goal consisted of a few steps,
which seemed complicated at times, but it wasn’t anything more difficult than opening any other
bank account online.”
www.wereindebt.com
Killer Start-Ups
“Either way, when money’s hard to come by, saving it is key. If you don’t
want to have to resort to digging through rusty treasure chests for precious gold to melt and trade,
try SmartyPig, a new online bank that’ll help you reach your goals. Think of it as a bank,
but Web 2.0 style.”
www.killerstartups.com
Inside Out Branding
“SmartyPig is public, it's social, and it's easy. And it just might be the future of saving.”
www.insideoutbranding.typepad.com
The Wisdom Journal
“I recently experienced excellent customer service with SmartyPig. SmartyPig is a new savings
concept that will outshine any competition if my recent experience with them is any indication.”
www.thewisdomjournal.com
Gather Little By Little
“I think SmartyPig is a great idea that is really going to take off. They offer a great website,
a unique goal oriented approach to savings, and a higher than normal interest rate. Not to mention my experience
with one of the co-founders was just plain great. He was very responsive and always available to answer my
questions and help me out. I think it says a great deal about a company when you have someone at the top of
the house providing that level of support.”
www.gatherlittlebylittle.com
Somewhat Frank
“SmartyPig's also gives its users additional incentive boosts and discounts from retailer partners
like Pottery Barn, Best Buy, Royal Caribbean and Home Depot when they reach a savings goal.
It sounds like it pays to use SmartyPig to save towards your goals.”
www.somewhatfrank.com
Queer Cents
“SmartyPig reminds me of the days when my grandmother made weekly deposits to her Christmas Club.
Remember those? The special savings program offered by local banks to ease the expense of holiday shopping.
These were still quite popular when I was growing up as a kid in the 1970’s.
Well, SmartyPig is giving good old-fashioned savings a boost with some social networking.”
www.queercents.com
Webware
“SmartyPig brings a disciplined approach to savings to consumers. And if SmartyPig isn't right for
you but you think it might be good for someone you know, you can — surprise! — buy the other person a gift
card to SmartyPig itself to get them started on the service.”
www.webware.com
NetBanker
“We like how SmartyPig is part gift registry, part savings account, and potentially
a big help in getting users in the habit of saving for larger goals. The look-and-feel
is very Web 2.0 and should resonate with teens and twenty-somethings… We are impressed
with SmartyPig and are awarding it our first OBR (Online Banking Report) Best of
the Web award for 2008.”
www.netbanker.com
BankNet360
“The coolest feature is that you can make your goals public and have friends
and family contribute directly to the fund. I can see a fad coming down the pike
of people making their birthday and holiday wish lists on SmartyPig, and letting
close ones just finance the gifts they want to buy.”
www.BankNet360.com
Brand Experience Lab
“Companies like SmartyPig will experiment with new services and new ways to
engage the audience. That's why companies like Kiva are changing the ways loans
can be made and banks like Chase put their efforts into looking for new ways to
charge their customers more. That's not innovation, folks. Companies like SmartyPig
and Kiva are.”
blog.brandexperiencelab.org
Finextra
“SmartyPig is the latest outfit to take advantage of the Internet to challenge
traditional financial institutions.”
www.finextra.com
Guillaume’s Blog
“SmartyPig is what a product should be: not technology, but very well done
integration… In a nutshell, SmartyPig can be viewed as a small attempt at bringing
back the social role of money.”
www.lebleu.org/blog/
About.com
“SmartyPig is a new service that helps people save for their goals. Want to
buy a bike by next summer? You can create a goal at SmartyPig and make it a reality…
SmartyPig seems to package a few processes that you could already do online, but
now they're easier to coordinate. If this will make it more likely for you to save
(and avoid borrowing), then go for it.”
www.about.com
Bankaholic.com
“Although SmartyPig just launched this month, I am very excited to see how
it evolves. The management team seems very tech-savvy, and they are not afraid to
embrace new trends and try different things to shape the way we do banking online.”
www.bankaholic.com
The Simple Dollar
“SmartyPig excels at facilitating goal-oriented saving - if you’re saving
up for a specific item, this is perhaps the best way I’ve ever seen to self-motivate
to get it done and earn some solid returns in the process, both from the interest
earned in the account and in the potential gift card you can get when you cash out.”
www.thesimpledollar.com
Consumerism Commentary
“SmartyPig presents a unique approach to reaching and sharing your savings goals.
Once you open your account and set your first goal, your contributions and the contributions
of your friends and family will earn a high interest rate. The bonus of up to 5% when you
redeem your savings is more than you can get from credit cards and is a contributing factor
to my recommendation.”
www.consumerismcommentary.com