-
1. Because It’s Time To Take Responsibility
Everyone knows they should eat right and exercise. So why doesn’t everyone do it?
Answer: Instant gratification. The cheeseburger looks better than the salad. Extra
winks in the morning or watching TV is easier than going for a jog. Same goes for
your financial habits: It’s easier to charge the things you want on a high-interest
credit card than to save up. (At least until the bills come, with the average family
carrying more than $9,000 in debt.) Since May of 1985, when the average U.S. consumer
set aside more than 11% of his or her disposable income, saving money has been taking
a nosedive, leading up to 2005 and 2006 when we actually spent more than we saved.
We’re that out of control! Things simply have to change.
-
2. Because You’ll Never Miss It Once You Get Started
You know what we tend to hear? “Once I finally started saving, I didn’t
really miss the money.” In fact, because our process automatically deducts
the amount you determine from your existing checking or savings account, the only time you’ll
see those allotted dollars is when they are working for you, fattening up your SmartyPig savings
account. See, saving truly can be easy. You just have to take that first step. Like
dieting and exercise, it takes determination. But it’s determination based
on optimism: “I can do this!” Not to mention, it’s all worth it
when you finally start to see the results.
-
3. Because We Offer More Bang For Your Buck
The SmartyPig plan offers results. Period. Sure some of the big banks give you a competitive
interest rate with their savings accounts, but so do we. And when you know what
it is you’re saving for, you just can’t beat the SmartyPig system. Why? Because
SmartyPig’s one-of-kind technology gives you the option of putting your money to
work as never before, partnering you up with top retailers who are ready to sell
you what you want when you have reached your savings goal. A diamond engagement
ring? With SmartyPig, you get your savings plus interest PLUS an extra incentive
boost if you choose a gift card from Zales. Not to mention, your SmartyPig account
can be public, so that your family and friends can help you reach your goal faster
than you ever thought possible. With SmartyPig, you don’t have to search for the
best deal. It’s right here, waiting for you.
-
4. Because It’s Easier
Tired of being on hold? Tired of getting “error” alerts online. Tired of dead ends
and gibberish? Tired of being a needle in a big financial institution’s haystack?
Banks are notorious for creating things that are not very intuitive. But at SmartyPig,
saving money is as easy as it was when you were a kid. Just a few quick steps to
get started and you are ready to start filling your piggybank. From your kid’s allowance,
to home improvement for the entire family, to a dream vacation, SmartyPig takes
it back to the basics: You save money. We reward you for diligently doing so. Simple.
Smart. Savings.®
-
5. Because There’s Nothing Like It
Each savings account you create allows you to manage a collection of savings goals,
owners and funding sources. For example, you may choose to create a savings account
named “Family” and invite your spouse or partner to be a co-owner of the account who
can manage goals specific to just the two of you and/or your kids. You could add
another savings account at the same time (or at a later time) called “Son” or “Daughter”
and invite one of your children to be a co-owner of that account, giving them view-only
access so they can learn about the saving process. While yet another could be simply named
“My Goals” for the things you want to personally start saving responsibly for. Add
as many accounts as you want with as many goals as you want. We also send you your
savings plus interest on a debit card or a gift card from a top retailer — no transfers,
no checks, no phone calls, no hassles. Read How it Works
or watch our demo now.
-
6. Because It’s Educational
The earlier you can teach your child about money, and the responsibility that accompanies
it, the better prepared they will be in the future. And with SmartyPig, you can
do it together, giving your kids the ability to participate in the hippest online
financial services company ever, as well as the opportunity to create solid habits
they can hold on to forever. Cool and a parent? Only at SmartyPig.
-
7. Because It Feels Good
Like an organized garage or a Friday evening with family and friends after a hard
week of work, there’s nothing quite like the feeling of accomplishment. You put
in the effort. You’re rewarded for doing so. That’s the simple philosophy behind
SmartyPig. We want to help you set goals, encourage you to work hard to realize
them and then reward you for doing so. SmartyPig, where Saving Will Never be the
Same.®