“With credit card debt skyrocketing and an
unstable economy, we strongly feel the time has never been better to help consumers
get back to the basic idea of sensibly saving for the things they want in life.
And simply put, we think SmartyPig is the easiest way to get on track again. Please
enjoy the experience of simple, smart, savings. ”
— Mike Ferrari & Jon Gaskell, Co-Founders
All we wanted was a way to save money for a dream vacation — a dedicated savings
account that we would tap into right before we were leaving town. We had newly-formed
529 College Savings Plans for our children, with a little money from our paychecks
being automatically deducted every month. And the savings adding up so quickly,
why not do the same for this big event coming up? Get in the habit of putting a
little aside. Pretty soon it’s like the money is never there to spend in the
first place. Surely there was a financial services company out there that specialized
in saving up for something specific? A vacation? An anniversary gift? A flat-screen
TV? Holiday gifts?
So we searched for something like a 529 Plan that would enable an individual or
families to set specific savings goals and let them make distributions for particular
items and events on a recurring basis. But what we envisioned did not exist. In
fact, there was nothing even close. So we set out to create an innovative, on-line
resource that would help us, and others, save for specific items and events. A safe
and secure site where savings accounts are goal oriented.
But we didn’t stop there. We thought, what if we could give our customers the opportunity
to make their accounts public (or not), so that their mom, dad, grandma, grandpa,
friends and other family members could help them save up, creating an opportunity
to reach their savings goals even faster? We also knew it was important to give
customers a competitive interest rate just like the big online banks (which we do),
but what about delivering our customers’ savings plus interest on a flexible MasterCard®
debit card (which can be used for cash, or anywhere MasterCard® is accepted), or
giving them the option of realizing even bigger savings by having their money put
on a best-in-class retail gift card that includes extra incentives when they reached
their goal?
And so the concept of SmartyPig.com and its one-of-a-kind, patent-pending technology
was born... and Saving Will Never be the Same.® You dream. You save. We do the rest,
and make it worth your while like you’ve never thought possible.
Simple. Smart. Savings.® SmartyPig.